Privacy Policy

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data refers to all data by which you can be personally identified. Detailed information on the subject of data protection can be found in our privacy policy below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the section “Information on the data controller” in this privacy policy.

How do we collect your data?

On one hand, your data is collected when you provide it to us. For example, this may be data that you enter in a contact form.

Other data is collected automatically or upon your consent by our IT systems when you visit the website. This is mainly technical data (e.g., internet browser, operating system or time when the page is accessed). This data is collected automatically once you enter this website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data may be used to analyze your user behavior.

What rights do you have with regard to your data?

You have the right to receive information about the origin, recipients and purpose of the stored personal data relating to you, free of charge at any time. You also have the right to request the correction or erasure of this data. If you have given your consent to data processing, you can revoke this consent at any time with future effect. You also have the right to request restriction of the processing of your personal data under certain circumstances. You also have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time if you have further questions regarding data protection.

Analytical tools and tools from third-party providers

When you visit this website, your surfing behavior can be statistically evaluated. This is mainly done using analytical programs.

Detailed information on these analytical programs can be found in the following privacy policy.

2. Hosting

Webflow

We host our website with Webflow. The provider is Webflow, Inc, 398 11th Street, 2nd Floor, San Francisco, CA 94103, United States (hereinafter referred to as Webflow). When you visit our website, Webflow records various log files including your IP addresses.

Webflow is a tool for creating and hosting websites. Webflow stores cookies or other recognition technologies that are required to display the page, provide certain website functions and ensure security (necessary cookies).

Details can be found in Webflow's privacy policy: https://webflow.com/legal/eu-privacy-policy.

The use of Webflow is based on Art. 6 para. 1 lit. f GDPR (General Data Protection Regulation). We have a legitimate interest in ensuring that our website is displayed as reliably as possible. If specific consent has been requested, the processing is carried out solely on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG insofar as the consent includes the storage of cookies or access to information on the user's end device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Data transfer to the United States is based on the standard contractual clauses of the EU Commission. Details can be found here: https://webflow.com/legal/eu-privacy-policy.

3. General and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.

When you use this website, various kinds of personal data are collected. Personal data is any data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

Please note that the transfer of data over the Internet (e.g., when communicating via email) may be subject to security vulnerabilities. It is not possible to protect data completely against third-party access.

Information on the data controller

The controller responsible for data processing on this website is:

DauHerkert GmbH
Hölderlinplatz 5
70193 Stuttgart

Phone: +49 (0) 711 88775307
Email: info@dauherkert.de

The controller is the individual or legal entity tasked, either alone or jointly with others, with deciding on the purposes and means of the processing of personal data (e.g., names, email addresses, etc.).

Storage period

Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer exists. If you assert a justified request for erasure or revoke your consent to data processing, your data will be erased unless we have other legally permissible reasons for storing your personal data (e.g., retention periods under tax or commercial law); in such a case, the data will be erased once these reasons no longer apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR to the extent that special categories of data are processed in accordance with Art. 9 para. 1 GDPR. If you have given your express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information on your end device (e.g., via device fingerprinting), data processing is also carried out on the basis of § 25 (1) TTDSG. Consent can be revoked at any time. If your data is required to fulfill the contract or to carry out pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if this is necessary to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR. Information on the relevant legal bases in each individual case is provided in the following paragraphs of this privacy policy.

Information on data transfer to the United States and other third countries

Among other instruments, we use tools from companies based in the United States or other third countries that are not secure under data protection law. If these tools are enabled, your personal data may be transferred to these third countries and processed there. Please note that no level of data protection comparable to that in the EU can be guaranteed in these countries. For example, US companies are obligated to hand over personal data to security authorities without you as the data subject being able to take legal action against this. It therefore cannot be ruled out that US authorities (e.g., intelligence services) may process, evaluate and permanently store your data located on US servers for surveillance purposes. We have no influence over these processing activities.

Revocation of your consent to data processing

Many data processing operations are possible only with your express consent. You can revoke any consent already given at any time. The legality of the data processing carried out up to the point of your revocation remains unaffected.

Right to object to data collection in specific cases and to direct marketing (Art. 21 GDPR)

IF THE DATA PROCESSING IS BASED ON ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE LEGAL BASIS FOR ANY PROCESSING CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS THE PERSONAL DATA RELATING TO YOU UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING IS FOR THE PURPOSE OF ESTABLISHING, EXERCISING OR DEFENDING LEGAL CLAIMS (OBJECTION UNDER ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA RELATING TO YOU FOR THE PURPOSE OF SUCH MARKETING; THIS INCLUDES PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL THEREAFTER NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of breaches of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence or place of work or at the place of the alleged infringement. The right of appeal exists without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a standard machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent that such action is technically feasible.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transfer of confidential content, such as orders or inquiries that you send to us as the site operator. You can see that a connection is encrypted when the address bar of your browser changes from “http://” to “https://” and the small lock symbol appears in your browser bar.

If SSL or TLS encryption is enabled, the data you transmit to us cannot be read by third parties.

Information, erasure and correction

Within the framework of the applicable legal provisions, you have the right at any time to receive information, free of charge, about your stored personal data, its origin and recipients and the purpose of the data processing as well as the right, where necessary, to request correction or erasure of this data. You can contact us at any time if you have further questions on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases

If you dispute the accuracy of your personal data stored by us, we generally need time to review this. For the duration of the review, you have the right to request that the processing of your personal data be restricted.
If the processing of your personal data was/is carried out unlawfully, you can request that the processing of data be restricted, instead of the data being erased.
If we no longer require your personal data but you need it for the exercise, defense or assertion of legal claims, you have the right to request that the processing of data be restricted, instead of the data being erased.
If you have lodged an objection in accordance with Art. 21 para. 1 GDPR, a balance must be struck between your interests and ours. Until it is determined whose interests prevail, you have the right to request that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, this data - apart from its storage - may be processed only upon your consent or for the purpose of establishing, exercising or defending legal claims, for the protection of the rights of another individual or legal entity, or for reasons of an important public interest of the European Union or a Member State.

4. Data collection on this website

Cookies

Our website uses “cookies”. Cookies are small text files that cause no damage to your end device. These are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted when you leave the website. Permanent cookies remain stored on your end device until you delete them yourself or until they are automatically deleted by your web browser.

In some cases, cookies from third-party companies may also be stored on your end device when you visit our website (third-party cookies). These enable us or you to make use of certain services of the third-party company (e.g., cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, since certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies are used to evaluate user behavior or to display advertising.

Cookies that are required to carry out the electronic communication process, provide certain functions that you have requested (e.g., the shopping cart function) or optimize the website (e.g., cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR unless another legal basis is specified. The website operator has a legitimate interest in the storage of necessary cookies to eliminate technical errors and optimize the provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, the processing is carried out solely on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG); consent can be revoked at any time.

You can set your browser to inform you when cookies are set, to allow cookies only in individual cases, to block them in certain cases or in general, and to enable the automatic deletion of cookies when the browser is closed. If cookies are disabled, the functionality of this website may be restricted.

If cookies are used by third-party companies or for analytical purposes, we will inform you about this separately in this privacy policy and, if necessary, request your consent.

Consent with Usercentrics

This website uses Usercentrics consent technology to obtain your consent to the storage of certain cookies on your end device or to the use of certain technologies and to document these in compliance with data protection regulations. The provider of this technology is Usercentrics GmbH, Sendlinger Strasse 7, 80331 Munich, Germany, website: https://usercentrics.com/ (hereinafter referred to as “Usercentrics”).

When you enter our website, the following personal data is transmitted to Usercentrics:

Your consent or the revocation of your consent
Your IP address
Information regarding your browser
Information regarding your end device
The time of your visit to the website

Furthermore, Usercentrics stores a cookie on your browser to be able to assign to you any consent given or revoked. The data collected in this way is stored until you ask us to erase it, or you erase the Usercentrics cookie yourself, or until the purpose for storing the data no longer exists. Mandatory statutory retention obligations remain unaffected.

Usercentrics is used to obtain the legally required consent for the use of certain technologies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.

Order processing

We have concluded an order processing contract (AVV) with the abovementioned provider. This is a contract required under data protection law to ensure that said provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Server log files

The provider of the pages automatically collects and stores information in server log files, which your browser automatically transmits to us. This includes:

browser type and browser version
operating system used
referrer URL
host name of the accessing computer
time of the server request
IP address

This data is not merged with other data sources.

This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and the optimization of its website - for this purpose, it is necessary to record the server log files.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We do not pass on this data without your consent.

This data is processed on the basis of Art. 6 para. 1 lit. b GDPR if your request is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.

We will retain the data you provide on the contact form until you request its erasure or revoke your consent for its storage or until the purpose for its storage no longer exists (e.g., after we have finished processing your inquiry). Mandatory statutory provisions - in particular retention periods - remain unaffected.

Inquiries by email, telephone or fax

If you contact us by email, telephone or fax, we will store and process your inquiry, including all personal data (name, request) contained in it, for the purpose of processing your request. We do not pass on this data without your consent.

The data you send to us in these inquiries will remain with us until you ask us to erase it or you revoke your consent to its storage or until the purpose for data storage no longer exists (e.g., after your request has been processed). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.

Calendly

You can make appointments with us on our website. We use the “Calendly” tool for appointment bookings. The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, United States (hereinafter “Calendly”).

To book an appointment, enter the requested data and the desired date on the form provided. The data entered will be used for the planning, execution and, if necessary, follow-up of the appointment. The appointment data is stored for us on the servers of Calendly, whose privacy policy you can view here: https://calendly.com/privacy.

The data you enter will remain with us until you ask us to erase it or you revoke your consent to its storage or until the purpose for data storage no longer exists. Mandatory statutory provisions - in particular retention periods - remain unaffected.

The legal basis for data processing is Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in ensuring that appointments between interested parties and customers can be arranged in as uncomplicated a manner as possible. If specific consent has been requested, the processing is carried out solely on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG insofar as the consent includes the storage of cookies or access to information on the user's end device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Data transfer to the United States is based on the standard contractual clauses of the EU Commission. Details can be found here: https://calendly.com/dpa.

Hubspot CRM

We use Hubspot CRM on this website. The provider is Hubspot Inc. 25 Street, Cambridge, MA 02141 United States (hereinafter Hubspot CRM).

Among other functions, Hubspot CRM enables us to manage existing and potential customers and customer contacts. With the assistance of Hubspot CRM, we are able to record, sort and analyze customer interactions via email, social media or telephone across various channels. Personal data collected in this way can be analyzed and used for communication with the potential customer or for marketing measures (e.g., newsletter mailings). With Hubspot CRM, we are also able to record and analyze the user behavior of our contacts on our website.

The use of Hubspot CRM is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in facilitating the most efficient customer management and customer communication possible. If specific consent has been requested, the processing is carried out solely on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG insofar as the consent includes the storage of cookies or access to information on the user's end device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Details can be found in Hubspot's privacy policy: https://legal.hubspot.com/privacy-policy.

Data transfer to the United States is based on the standard contractual clauses of the EU Commission. Details can be found here: https://legal.hubspot.com/dp-eu-data-transfers.

5. Social media

Facebook

Elements of the social network Facebook are integrated on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the United States and other third countries.

You can find an overview of the Facebook social media components here: https://developers.facebook.com/docs/plugins.

When a social media component is enabled, a direct connection is established between your device and the Facebook server. Facebook then receives the information that you have visited this website under your IP address. If you click on the Facebook “Like” button while you are logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate your visit to this website with your user account. Please note that, as the provider of the website, we have no knowledge of the content of the transmitted data or its use by Facebook. Further information on this can be found in Facebook's privacy policy at: https://www.facebook.com/privacy/policy.

If consent has been obtained, the above-mentioned service is used on the basis of Art. 6 para. 1 lit. a GDPR and § 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, the service is used on the basis of our legitimate interest in achieving the broadest possible visibility in social media.

Insofar as personal data is collected on our website through the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited solely to the collection of data and the forwarding of such to Facebook. The processing carried out by Facebook after the data has been forwarded is not part of the joint responsibility. The obligations incumbent on us jointly were set out in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. Under this agreement, we are responsible for providing the data protection information when the Facebook tool is used and for the secure implementation of the tool on our website in accordance with data protection law. Facebook is responsible for the data security of Facebook products. By contacting Facebook directly, you can assert data subject rights (e.g., requests for information) regarding the data processed by Facebook. If you assert your data subject rights with us, we are obligated to forward this to Facebook.

Data transfer to the United States is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://www.facebook.com/help/566994660333381 and https://www.facebook.com/privacy/policy.

This website uses elements of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Each time a page of this website containing LinkedIn elements is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited this website under your IP address. If you click on the LinkedIn “Recommend” button and are logged into your LinkedIn account, LinkedIn will be able to associate your visit to this website with you and your user account. Please note that, as the provider of the website, we have no knowledge of the content of the transmitted data or its use by LinkedIn.

Data transfer to the United States is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/help/linkedin/answer/a1343190?hcppcid=search.

Further information on this can be found in LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy.

6. Analytical tools and advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various types of usage data, such as page views, length of visit, operating systems used and location of the user. This data is summarized in a user ID and assigned to the respective end device of the website visitor.

We can also use Google Analytics to record your mouse and scroll movements and clicks, among other functions. Google Analytics also uses various modeling approaches to supplement the collected data records, and it uses machine learning technologies for data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google concerning the use of this website is generally transmitted to a Google server in the United States and stored there.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.

Data transfer to the United States is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

Browser plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

You can find more information on how Google Analytics handles user data in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Order processing

We have concluded an order processing contract with Google, and we fully implement the strict requirements of the German data protection authorities when using Google Analytics.

WP Statistics

This website uses the analytical tool WP Statistics to statistically evaluate visitor access. The provider is Veronalabs, ARENCO Tower, 27th Floor, Dubai Media City, Dubai, Dubai 23816, UAE (https://veronalabs.com).

Using WP Statistics, we can analyze the use of our website. Among other functions, WP Statistics records log files (IP address, referrer, browser used, location of the user, search engine used) and actions that website visitors have performed on the page (e.g., clicks and views).

The data collected with WP Statistics is stored solely on our own server.

The use of this analytical tool is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the anonymized analysis of user behavior for the optimization of both our website and our advertising. If specific consent has been requested, the processing is carried out solely on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG insofar as the consent includes the storage of cookies or access to information on the user's end device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms in Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data available at Google (e.g., location data and interests) (target group targeting). As website operators, we can evaluate this data quantitatively by analyzing, for example, which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.

Data transfer to the United States is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks?hl=en and https://privacy.google.com/businesses/controllerterms/mccs/.

Google AdSense (not personalized)

This website uses Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use Google AdSense in “non-personalized” mode. Accordingly, in contrast to the personalized mode, the advertisements are not based on your previous user behavior and no user profile is created for you. Instead, so-called “context information” is used when selecting advertising. In this mode, the selected advertisements are based, for example, on your location, the content of the website you access or your current search terms. You can learn more about the differences between personalized and non-personalized targeting with Google AdSense here: https://support.google.com/adsense/answer/9007336?hl=en.

Please note that cookies or comparable recognition technologies (e.g., device fingerprinting) may also be employed when Google AdSense is used in non-personalized mode. Google states that these are used to combat fraud and abuse.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.

Data transfer to the United States is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

You can adjust the advertising settings in your user account yourself. Click on the following link and log in: https://adssettings.google.com/authenticated.

Further information regarding Google's advertising technologies can be found here: https://policies.google.com/technologies/ads?hl=en and https://policies.google.com/privacy?hl=en&gl=de.

Google Remarketing

This website uses the functions of Google Analytics Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Remarketing analyzes your user behavior on our website (e.g., clicks on certain products) to assign you to specific advertising target groups for the purpose of displaying suitable advertising messages to you when you visit other online offers (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Remarketing can be linked to Google's cross-device functions. In this way, interest-based, personalized advertising messages that have been tailored to you based on your previous usage and surfing behavior on one end device (e.g., cell phone) can also be displayed on other end devices you use (e.g., tablet or PC).

If you have a Google account, you can object to personalized advertising by clicking on the following link: https://adssettings.google.com/anonymous?hl=en.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.

Further information and the data protection provisions can be found in Google's privacy policy at https://policies.google.com/technologies/ads?hl=en.

Target group formation with customer matching

Among other purposes, we use Google Remarketing's customer matching to form target groups. In doing so, we transfer certain customer data (e.g., email addresses) from our customer lists to Google. If these customers are Google users logged into their Google account, they are shown suitable advertising messages within the Google network (e.g., on YouTube, Gmail or the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google conversion tracking, both we and Google can detect whether the user has performed certain actions. For example, we can analyze which buttons on our website are clicked, how often this occurs and which products are viewed or purchased most frequently. This information is used to create conversion statistics. This shows us the total number of users who clicked on our ads and what actions they performed. We do not receive any information which would enable us to personally identify a user. Google itself uses cookies or comparable recognition technologies for identification purposes.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.

You can learn more information about Google Conversion Tracking in Google's privacy policy: https://policies.google.com/privacy?hl=en.

Facebook Pixel

This website uses Facebook's Meta Pixel to track visitor actions for the purpose of measuring conversion. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the United States and other third countries.

This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes to optimize future advertising measures.

The data collected is anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook in a way that enables association with the respective user profile, and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy. This enables Facebook to place advertisements on Facebook pages and outside of Facebook. This use of the data cannot be influenced by us as the website operator. This enables Facebook to place advertisements on Facebook pages and outside of Facebook. This use of the data cannot be influenced by us as the website operator.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.

Data transfer to the United States is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://www.facebook.com/help/566994660333381.

You can find further information on protecting your privacy in Facebook's privacy policy: https://www.facebook.com/privacy/policy.

You can also disable the “Custom Audiences” remarketing function in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged into Facebook to do this.

If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: https://www.youronlinechoices.com/uk/your-ad-choices.

Facebook Custom Audiences

We use Facebook Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

When you visit or use our websites and apps, take advantage of our free or chargeable offers, transmit data to us or interact with our company's Facebook content, we collect your personal data. If you give us your consent to use Facebook Custom Audiences, we will transmit this data to Facebook, and it can be used by Facebook to display suitable advertising to you. Furthermore, your data can be used to define target groups (lookalike audiences).

Facebook processes this data as our commissioned processor. Details can be found in the Facebook user agreement: https://www.facebook.com/legal/terms/customaudience.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.

Data transfer to the United States is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing.

LinkedIn Insight Tag

This website uses the Insight tag from LinkedIn. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data processing by LinkedIn Insight Tag

The LinkedIn Insight tag provides us with information about visitors to our website. If a website visitor is registered with LinkedIn, this allows us, for example, to analyze the key professional data (e.g., career level, company size, country, location, industry and job title) of our website visitors and thus to better align our site with the respective target groups. We can also use LinkedIn Insight Tags to measure whether visitors to our websites make a purchase or perform some other action (conversion measurement). Conversion measurement can also be carried out across devices (e.g., from PC to tablet). The LinkedIn Insight Tag also offers a retargeting function that allows us to display targeted advertising outside the website to our visitors, in which process, according to LinkedIn, no identification of the advertising addressee takes place.

LinkedIn itself also records log files (URL, referrer URL, IP address, device and browser properties and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). The direct identifiers of LinkedIn members will be erased by LinkedIn after seven days. The remaining pseudonymized data will be erased within 180 days.

The data collected by LinkedIn cannot be assigned to specific individuals by us as the website operator. LinkedIn stores the personal data collected from website visitors on its servers in the United States and uses the information for its own advertising purposes. Details can be found in LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Legal basis

If consent has been obtained, the abovementioned service is used solely on the basis of Art. 6 para. 1 lit. a GDPR and § 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, this service is used on the basis of Art. 6 para. 1 lit. f GDPR; the website operator has a legitimate interest in effective advertising measures including social media.

Data transfer to the United States is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

Objection to the use of the LinkedIn Insight Tag

You may object to the analysis of user behavior and targeted advertising by LinkedIn under the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in the account settings. To prevent LinkedIn from linking data collected on our website to your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

Order processing

7. Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. Further data will not be collected or will only be collected on a voluntary basis. We use newsletter service providers, which are described below, to process the newsletter.

Sendinblue

This website uses Sendinblue to send out newsletters. The provider is Sendinblue GmbH, Köpenicker Strasse 126, 10179 Berlin, Germany.

Sendinblue is a service that can be used to organize and analyze the sending of newsletters, among other things. The data you enter for the purpose of subscribing to the newsletter will be stored on Sendinblue's servers in Germany.

Data analysis by Sendinblue

With Sendinblue, we are able to analyze our newsletter campaigns. For example, we can see whether a newsletter has been opened and which links, if any, have been clicked on. In this way, we can find out which links have been clicked on most often.

We can also detect whether certain previously defined actions were carried out after opening/clicking (conversion rate). For example, we can learn whether you have made a purchase after clicking on the newsletter.

Sendinblue also allows us to divide newsletter recipients into different categories (“clustering”). Newsletter recipients can be subdivided according to age, gender or place of residence, for example. This means that the newsletters can be better tailored to the respective target groups.

If you do not want Sendinblue to analyze your data, you will need to unsubscribe from the newsletter. We provide a link for this purpose in every newsletter.

Detailed information on the functions of Sendinblue can be found at the following link: https://www.brevo.com/newsletter-software/.

Legal basis

The data processing takes place on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. The legality of the data processing operations already carried out remains unaffected by the revocation.

Storage period

The data you provide to us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be erased from the newsletter distribution list after you unsubscribe from the newsletter. Data stored by us for other purposes remains unaffected by this.

After you have been removed from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a 'do not send' list if this is necessary to prevent future mailings. The data from the 'do not send' list is used solely for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending out newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Data is stored in the 'do not send' list for an unlimited period of time. You can object to the storage if your interests outweigh our legitimate interest.

For more information, please refer to Sendinblue's privacy policy at: https://www.brevo.com/legal/privacypolicy/.

8. Plugins and tools

YouTube with enhanced data protection

This website embeds videos from YouTube. The operator of the pages is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in extended data protection mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they view the video. However, the transfer of data to YouTube partners is not necessarily excluded by the extended data protection mode. YouTube establishes a connection to the Google DoubleClick network, regardless of whether you are viewing a video.

As soon as you begin to play a YouTube video on this website, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, YouTube may store various cookies on your end device after you have begun to play a video, or it may use comparable recognition technologies (e.g., device fingerprinting). In this way, YouTube can obtain information about visitors to this website. Among other purposes, this information is used to record video statistics, improve user-friendliness and prevent fraud attempts.

Starting a YouTube video may trigger further data processing operations over which we have no influence.

We use YouTube in the interest of making our online offerings more appealing. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If specific consent has been requested, the processing is carried out solely on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG insofar as the consent includes the storage of cookies or access to information on the user's end device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Further information about data protection at YouTube can be found in its privacy policy at https://policies.google.com/privacy?hl=en.

Google Maps

This site uses the Google Maps map service. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

In order to use the functions of Google Maps, it is necessary to store your IP address. This information is generally transferred to a Google server in the United States and stored there. The provider of this site has no influence over this data transmission. If Google Maps is enabled, Google may use Google Web Fonts for the purpose of uniformly displaying fonts. When you access Google Maps, your browser loads the required web fonts into your browser cache so that texts and fonts can be correctly displayed.

We use Google Maps to make our online offerings more appealing and to make it easy to find the locations mentioned on our website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If specific consent has been requested, the processing is carried out solely on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG insofar as the consent includes the storage of cookies or access to information on the user's end device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Data transfer to the United States is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

You can find more information on the handling of user data in Google's privacy policy here: https://policies.google.com/privacy?hl=en.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter referred to as “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of reCAPTCHA is to determine whether the data input on this website (e.g., in a contact form) is made by a human or by an automated program. To do so, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For analytical purposes, reCAPTCHA evaluates various information (e.g., IP address, time spent by the website visitor on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

reCAPTCHA analyses are performed entirely in the background. Website visitors are not informed that an analysis is taking place.

The data is stored and analyzed on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its website from abusive automated spying and SPAM. If specific consent has been requested, the processing is carried out solely on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG insofar as the consent includes the storage of cookies or access to information on the user's end device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

For more information about Google reCAPTCHA, please refer to the Google Privacy Policy and the Google Terms of Service at the following links: https://policies.google.com/privacy?hl=en and https://policies.google.com/terms?hl=en.

9. eCommerce and payment providers

Processing of customer and contract data

We collect, process and use personal customer and contract data to establish, structure and amend our contractual relationships. We collect, process and use personal data about the use of this website (usage data) only to the extent this is necessary to enable the user to use the service or to charge the user for it. The legal basis for this is Art. 6 para. 1 lit. b GDPR.

The customer data collected will be erased after completion of the order or termination of the business relationship and expiration of any existing statutory retention periods. Statutory retention periods remain unaffected.

10. Audio and video conferencing

Data processing

Among other instruments, we use online conferencing tools to communicate with our customers. The individual tools we use are listed below. If you communicate with us via internet video or audio conference, your personal data will be collected and processed by us and the provider of the respective conference tool.

The conference tools collect all data that you provide or enter to use the tools (your email address and/or telephone number). The conference tools also process the duration of the conference, the start and end (time) of participation in the conference, the number of participants and other “context information” in connection with the communication process (metadata).

Furthermore, the provider of the tool processes all technical data required for the processing of online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or loudspeaker and the type of connection.

If content is exchanged, uploaded or provided in any other way within the tool, this information is also stored on the tool provider's servers. Such content includes, in particular, cloud recordings, chat/instant messages, voicemails, uploaded photos and videos, files, whiteboards and other information shared in the course of using the service.

Please note that we do not have full control over the data processing operations of the tools used. Our options depend largely upon the company policy of the respective provider. Further information on data processing by the conference tools can be found in the privacy policies of the respective tools used, which we have listed below this text.

Purpose and legal basis

The conference tools are used to communicate with prospective or existing contractual partners or to offer certain services to our customers (Art. 6 para. 1 lit. b GDPR). Furthermore, the use of the tools promotes the general simplification and acceleration of communication with us or our company (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). If consent has been requested, the tools in question are used on the basis of this consent; consent can be revoked at any time with future effect.

Storage period

The data collected directly by us via the video and conference tools will be promptly erased from our systems as soon as you ask us to do so or revoke your consent to its storage or once the purpose for data storage no longer exists. Stored cookies remain on your end device until you delete these. Mandatory statutory retention periods remain unaffected.

We have no influence over the storage period of your data, which is stored by the operators of the conference tools for their own purposes. For details, please contact the operators of the conference tools directly.

Conference tools used

We use the following conference tools:

Zoom

We use Zoom. The provider of this service is Zoom Communications Inc, 55 Almaden Boulevard, 6th Floor, San Jose, CA 95113, United States. Details on data processing can be found in Zoom's privacy policy: https://explore.zoom.us/en/privacy/.

Data transfer to the United States is based on the standard contractual clauses of the EU Commission. Details can be found here: https://explore.zoom.us/en/privacy/.

Order processing

Microsoft Teams

We use Microsoft Teams. The provider is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, United States. Details on data processing can be found in the Microsoft Teams privacy policy: https://privacy.microsoft.com/en-us/privacystatement.

Order processing

Google Meet

We use Google Meet. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Details on data processing can be found in Google's privacy policy: https://policies.google.com/privacy?hl=en.

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11. Our own services

Handling job applicant data

We offer you the opportunity to apply to join our company (e.g., by email, post or online application form). Below we provide information concerning the scope, purpose and use of your personal data collected as part of the application process. We assure you that your data will be collected, processed and used in accordance with applicable data protection law and all other statutory provisions and that your data will be treated in strict confidence.

Scope and purpose of data collection

If you send us an application, we process your personal data associated with this (e.g., contact and communication data, application documents, notes taken during job interviews, etc.) to the extent necessary to decide whether to establish an employment relationship. The legal basis for this is § 26 BDSG (German Federal Data Protection Act) under German law (initiation of an employment relationship), Art. 6 para. 1 lit. b GDPR (general contract initiation) and - if you have given your consent - Art. 6 para. 1 lit. a GDPR. Consent can be revoked at any time. Your personal data will only be passed on within our company to those persons involved in processing your application.

If the application is successful, the data submitted by you will be stored in our data processing systems on the basis of § 26 BDSG and Art. 6 para. 1 lit. b GDPR for the purpose of implementing the employment relationship.

Data retention period

If we are unable to offer you a job or you reject a job offer or withdraw your application, we reserve the right to retain the data you have submitted on the basis of our legitimate interests (Art. 6 para. 1 lit. f GDPR) for up to 6 months from the end of the application process (rejection or withdrawal of the application). The data is then erased and the physical application documents are destroyed. Retaining the data serves in particular to provide evidence in the event of a legal dispute. If it appears that the data will still be required after the 6-month period has expired (e.g., due to an imminent or pending legal dispute), this will only be erased once the purpose for further storage no longer exists.

Data may also be stored for a longer period if you have given your consent (Art. 6 para. 1 lit. a GDPR) or if statutory retention obligations prevent erasure of said data.

Inclusion in the applicant pool

If we are unable to offer you a job, you may be included in our applicant pool. If you are included in the pool, all documents and details from your application will be transferred there so that you can be contacted in the event of suitable vacancies.

Inclusion in the applicant pool is based solely on your express consent (Art. 6 para. 1 lit. a GDPR). The granting of consent is voluntary and is unrelated to the ongoing job application process. The data subject can withdraw their consent at any time. In this case, the data will be irrevocably erased from the applicant pool, provided that no legal grounds exist for its retention.

The data from the applicant pool will be irrevocably erased no later than two years after consent has been granted.

Google Drive

We have integrated Google Drive on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Drive allows us to include an upload area on our website where you can upload content. When you upload content, it is stored on the Google Drive servers. When you enter our website, a connection to Google Drive is also established so that Google Drive can determine that you have visited our website.

The use of Google Drive is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in making a reliable upload area available on its website. Where your consent to this has been requested, the processing is carried out solely on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.

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